What does it take to acquire 1 million VoIP Subscribers?

What does it take to acquire 1 million VoIP Subscribers?

This was a question asked of me recently while I was drinking coffee with one of our clients in our boardroom. The answer to this question is simple:

1. Distribution: Whether it’s retail outlets, online, mail-drops or inserts, the distribution is the key. But it will not get you 1 million. It may get you 30,000, it may even get you 100,000. But not 1 million subscribers.
2. Viral Marketing: If you have something people talk about, such as free calling to a popular area, a useful tool no one has, free telephone numbers, or what ever it may be… you have a winner. This will turn those 30,000 subscribers to 500,000 subscribers. One can not complement without the other. It has to be done at once.
3. Joint Venture: Joint venturing, which often means expanding outside of your personal reach will open up the door to several hundred thousand subscribers. It’s not going to make your business for you, but it’s a strong piece. If you partnered with a calling card company with 1 million users, in which they have contact info… maybe 10% have internet access and will sign-up to your service. You may want to private label partnership with a firm like this. Don’t give away the golden goose until it’s proven. In addition, you may partner with other application provider companies, such as a business software, calendar software, email software with millions of users who want to offer something value added. There are lots of options. I am surprised no one has partnered with NetIdentity yet for this.
4. Acquisition: Buy the user base. That’s self-explanatory.
5. Focus on momentum: That’s right. Momentum. All of these efforts are the basis of growing momentum for a company. Planning how to build this momentum is key. Such as Country by Country like www.peoplefone.com, www.peoplefone.at, www.peoplefone.ch, etc. Focusing on distribution in each market first, then online presence, the viral marketing, and beyond. Focus is the key to being successful. Prove it in each market and then push to achieve growth. If you want to grow in this business, you need focus.

If you want to grow a multi-million dollar voip business with all of the bells and whistles and a winning team to take you through the milestones you need to reach for investment, partners, and marketing… contact Gibson@vocalscape.com. Our moto is to have Vonage as our client, the firm nobody knows is Vonage accept for us. Day 1, this is how we treat you.

http://www.vocalscape.com, the future is hear!

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