Build VoIP in the European Market

Build VoIP In Europe

There are several great reasons why Europe is one of the best places to build a VoIP business at the time being.

Reasons why Europe is where you should be starting a business:

1. Cost of telephone calls to neighboring Countries still are expensive, unlike the sub-penny pricing between the US and neighboring Countries, Europe is still profitable
2. The ethnic and transient community in Europe is high, thus larger savings for those groups from Eastern Europe, Asia, and Africa calling home
3. Broadband is on the rise, and there’s lots of potential for both softphone applications and ATA’s there
4. Business costs are high for telephones, especially small businesses who pay 3-4 times as much as residential, a blanket offering to the 1-2 person companies is smart because the small business market and entrepreneurs are growing in Europe along with their economies
5. Europeans like to travel, the mobility of VoIP enables their flexible lifestyle
6. Europeans have money to spend, and often have access to some kind of credit card, if not, they can always buy prepaid services accessible through retail outlets. (Activation codes and credit codes, something that Vocalscape has built in their billing platform)
7. The market has many players, but none have adapted their model to partner with ISPs, large subscriber businesses, or hotels. They are going into the market like cowboys for the most part and trying to market like they do in North America, localization and a good product can beat out the biggest companies in the world if marketed properly and locally.
8. Electronics purchasing is high in Europe and they tend to accept products delivered by trusted brands such as major shopping centers. Therefore shelf space in Europe is easier to get in Europe and has good turn-over.
9. Online purchasing has historically been increasing in Europe, and the communities are also beginning to grow. Therefore access to quality online advertising and the applicable audience is available…access to a market is key.
10. VoIP businesses are less labor intensive than traditional telecommunications businesses and cost less in equipment, the European market therefore can be accesses fast and cheap, and the with a little investment in localization and languages you can become an international company in a very short time.

In addition, European ISPs are not saturated with VoIP nor are there a lot of players to compete with like there are in North America.

Case in point of this growth is www.peoplefone.com, please look at their company as it has grown from Switzerland to Austria. The neighboring growth and distribution has been exactly as described above and is a template for how to successfully grow an image and brand internationally within a Geographic hub. Don’t hesistate to ask me how we could build a VoIP business for you in Europe.

Gibson@vocalscape.com

Author: Ryan Gibson

Comments

[VoIP telephony]

So many of that reasons can bee applied as well to the USA businesses, as far away growing markets, inmigrants who needs to call home and so on.